Today the Feed the Future Uganda Inclusive Agricultural Markets (FtF IAM) Activity hosted Ambassador Natalie E. Brown at the site of one of the Activity’s partners, Okado Farmers Shop in Gulu City. During the visit, the FtF IAM Activity had a chance to explain how USAID through FtF IAM is increasing Farmers’ access to genuine agricultural inputs (pesticides, fertilizers, and seed) using the ‘hub’ input business model. Okado’s shop also called the ‘hub’ is an agricultural input partner that is improving last-mile input distribution to farmers in underserved areas of Northern Uganda. With FtF IAM support, agribusiness partners like Okado Farmers Shop scale inclusive business models that improve farmers’ access to quality agricultural inputs, productivity, and incomes. The Ambassador and her team had the opportunity to meet and interact with Anne Kipwola, the Managing Director of Okado Farmers Shop, an agro dealer “Hub” in Gulu City as well as Denis Nyero an input retailer from Nwoya district, and learn how the support from FTF IAM is helping the business to engage a more robust network of rural input agents. The agro-input dealer also demonstrated how the adoption of digital management systems is improving their customer service and inventory management so that they stock the inputs farmers need in time for the season, while also flagging expired products. Eventually, the system will improve the traceability of inputs supplied by manufacturers through distribution companies and to the final retail sale. This is part of the private sector’s effort to self-regulate and protect farmers against fake or counterfeit inputs.