COVID-19 INTERVENTION VISIBILITY AND AWARENESS CAMPAIGN

FtF IAM contracted Advanced Communications Ltd a communications firm, to spearhead the COVID-19 Intervention Visibility and Awareness Campaign, with the aim of sharing learnings, raising awareness of key intervention messages, demonstrating success through
media, stories, and videos, and increasing adoption of FtF IAM’s COVID-19 response models. Under this activity, FtF IAM targets agribusinesses, market traders’ associations, the Government of Uganda (GoU), and the public. The messaging and communications of the
campaign will demonstrate the private sector-driven approach and commercial viability of what the FtF IAM COVID-19 response partners seek to do. On Tuesday, FtF IAM facilitated an inception meeting with Advanced Communications to align the partnership expectations and orient the Consultancy on the FtF IAM communications, ethics, procurement, and result measurement guidelines. The campaign will increase the visibility of the USAID COVID-19 response activities from the perspective of commercial agribusiness partners and how the intervention has de-risked and enabled market players to scale and rebound from economic disruptions caused by COVID 19.